"The holiday season is coming, and there’s a big countdown clock on REI’s website counting the seconds until Black Friday. It’s not for a sale or a big blow-out event. The clock is counting down to the time when most of the outdoor sports retailer’s employees can go out and enjoy the day doing things like hiking, running and whatever else they like. The #optoutside campaign was announced on Monday, when Jerry Stritzke, president and CEO of Recreational Equipment Inc, emailed employees and co-op members to say that REI will close on Black Friday – the biggest shopping day of the year.
“On November 27, we’ll be closing all 143 of our stores and paying
our employees to head outside,” announced Stritzke, who runs the largest
consumer co-op. REI has about 5.5 million co-op members. “For 76 years, our co-op has been dedicated to one thing and one
thing only: a life outdoors. We believe that being outside makes our
lives better. And Black Friday is the perfect time to remind ourselves
of this essential truth.”
See also https://www.adbusters.org/campaigns/bnd
Black Friday is Buy Nothing Day, the international day of protest against consumerism celebrated annually just after Thanksgiving.